Category: editorial

Hair Fair 2018: DeuxLooks Top Ten

You all are going to go absolutely crazytown at Hair Fair 2018. I feel like it’s the best event of the year (nice job Sasy and team!) – so well run, so well laid out, thoughtfully managed – and the best part, Hair Fair supports kids who are fighting the most evil diseases. Go crazy at Hair Fair 2018 for… Read more →

Severe Drought

I didn’t want to acknowledge this but it’s gone on long enough where I can’t pretend anymore. You guys, I am sorry to report I am experiencing a severe fashion drought. There is almost nothing – seriously – that interests me from a fashion perspective in Second Life right now. It has reached critical status. What? That’s impossible! The drought… Read more →

It Matters

Customer service matters. It really matters. IRL and SL alike. If you have a bad experience with a brand from a customer service perspective, you’re less likely to ever shop them again. When you have a good experience, it builds loyalty that is additive (with no ceiling or cap to how much loyalty you demonstrate). Two recent positive experiences I… Read more →